Lyris, Inc. Partner Program

With more than 8,000 customers Lyris, Inc. is a leading provider of technology solutions to marketing departments of small and middle-market companies. We provide marketers with a suite of advanced, yet easy-to-use technology solutions for email marketing, web analytics, pay-per-click (PPC), bid management, click fraud analysis, web content management, landing page optimization and email delivery monitoring. We have programs for resellers, agencies, and technology partners.

Our extensive product offering includes:

• ListManager
• ListHosting
• Sparklist
• EmailAdvisor

• ClickTracks Analytics
• BidHero

• Web CMS

Partnering with Lyris, Inc. provides your company with the ability to offer your customers a suite of integrated product as either software or SaaS with the benefits of dealing with a single provider for both sales and technical support as well as lowering your costs.

If you are a:         

• Marketing Technology Vendor
• Web-focused Technology Integrator
• Marketing or Advertising Agency
• Interactive or Digital Marketing Agency
• Professional Internet Services Agency
• Search Engine Marketing Specialist
• Web Content Management Specialist
• ColdFusion Development Shop

You may qualify for one of the following partnership categories:

Lyris, Inc. Reseller
If you have a dedicated sales team, a solid business model and technology expertise, you may qualify to become a Lyris, Inc. Reseller. Our resellers are an extension of our sales and technical teams. We collaborate with them on a joint marketing and business development plan. They are required to be Certified Partners as they provide pre and post sales technical support. We offer substantial discounts, pre-sales assistance, training, marketing tools via our partner extranet, a dedicated territory and a steady supply of leads. Bundled pricing is also available if you choose to represent several products in our portfolio.

Lyris, Inc. Agency Partner:
If you are an SEO/SEM specialist, a Marketing or Advertising Agency, then our Agency Program may be right for you. Some of our products are tailored towards Agencies and as such are offered on a co-branded or white label basis and our special pricing options allow you to quickly monetize your email, web analytics service or CMS. Furthermore as our products are integrated you can easily generate landing pages for your email campaigns and quickly analyze the ROI with our web analytics product.

Other benefits include:

• Product certification
• Listing of Lyris, Inc. website
• Access to sales and marketing resources on secure partner extranet
• Joint PR
• Access to not for resale and demo products
• Marketing development fund
• Support with local marketing activities
• Annual Partner Summit
• Quarterly best practices webinar
• Priority routing of technical support requests

Technology Partners:
By continually building alliances with leading marketing technology providers we aim to provide our customers with an integrated suite of marketing tools under one platform. Today’s marketers are using a wide array of tools, products and vendors to do their every day job and meet their lead generation goals. The Lyris, Inc. marketing platform provides marketers a “one-stop-shop” for accessing multiple toolsets. We welcome partners across all marketing and e-commerce channels including, Ad Serving, Affiliate Marketing, Rich media, Social Networking, Mobile Advertising, User Experience and Survey, Site Search and Internal Search, Search Engine Marketing.

How to become a Partner:
Organizations interested in becoming a Lyris, Inc. Partner should email partners@lyris.com or call us at Toll-free 1-888-465-9747 (1-510-844-1600 outside the U.S.).